Fifty Shades started as Twilight fan fiction and a fan-made Bridgerton musical won a Grammy. The audience is already writing; the only open question is whether the studios host it or keep pretending it isn't happening. I argued co-creation would end up bigger than any headset. Still think so.

Written at the top of the NFT market. The metaverse had a generation raised in 3D spaces behind it; the blockchain had a database decision behind it, AWS versus Azure, and nobody lines up around the block for a database. Held up.

Squid Game became a hit because it was already a hit: Netflix put a Top 10 on a homepage a hundred million people open every day and told them what they were missing. Manufactured monoculture, two years before I understood it was the whole story.

A history of television in a thousand words, ending on a prediction: the internet was swinging us back to the local cultures of the 1800s, minus the geography. That was the first half of the argument. The second half — people heading back out the door to find each other — is the book.