Two UM executives — the global chief strategy officer and the global chief product officer — on what happens to a business when the thing it sells can be generated for free. We were talking about brands. The book asks the same question about culture.

Six months after Facebook renamed their company, a check-in with UM's global chief media officer on whether any of it was working. Joshua and I spent an hour being politely unconvinced. The polite part hasn't aged as well as the unconvinced part.

Month three of no concerts, with Live Nation's head of brand strategy, on drive-in shows, Instagram livestreams, and whether any of it counted as a show. The question underneath that episode is the question underneath the book.