Outlook 2025: Ports in a Storm

Written for a year everyone expected to be loud. When people stop trusting institutions they don't stop needing shelter; they build it — re-sorted social platforms, personality-driven news, an AI that fits each of us with a private haven. Comfortable. Also the exact opposite of a crowd.

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Outlook 2026: Adding Friction

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Episode 160: How Brands Can Avoid Being Commoditized by AI